Kind of weak when compared to Heroes and The Office - but they're proven series - so if Knight Rider does well, I'd imagine Knight Rider would start having more online presence."Knight Rider" – Fans of the show will find a "KITT" My Ride feature, weekly KITT voicemails to mobile subscribers, talking KITT e-cards and streaming full episodes.
Additionally, those two shows have the full support of the Writing staff to integrate online content into the story lines - With Knight Rider's writing staff and plots just being fleshed out, we'd have to see how they choose to use online things or not.
We'll see!