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Ben Silverman Article
Posted: Tue Oct 28, 2008 12:09 pm
by Shapeshifter
Interesting article about Ben Silverman. Like it or not, KR's fortunes are tied to his...
http://money.cnn.com/2008/10/27/magazin ... /index.htm" onclick="window.open(this.href);return false;
Re: Ben Silverman Article
Posted: Tue Oct 28, 2008 10:27 pm
by goldbug
Can't disagree with the article. I've heard his style is deliberately unconventional and the way KR was launched really shows someone who believes in the power of multimedia. KR being in theaters (with "First Looks" before movies and the cardboard stands), its media blitz in print and TV before its debut etc. no doubt contributed to its success thus far. I just hope his vision works because NBC is hardly in the top spot right now (but it's not in the bottom either).